Artists Booth Tips
1. Plan Your Booth
Your alloted space is 10×10. Use graph paper or a computer layout program or simply draw on paper. Plan each wall, know the sizes of the work you intend to show. If hanging art on the walls, hang pieces that stack on a vertical midline, and pieces that are side by side on a horizontal midline. Aim for symmetry. For those of you renting tents, our tents, do have sides but they are just vinyl sides to protect from weather and sun. You will need to come up with a way to display your art if you want on the walls. Metal gridworks, mesh panels, propanel, easels are all options. Contact Koral (firstname.lastname@example.org) if you need to brainstorm on options. Be sure and plan your layout so that is welcomes people in and there
is room for them to move around.
2. For framed pieces
Try to have harmonious framing so that the public’s attention is on your work, not on the frames. Instead of showing one style of artwork, you really want to show a group of work. It could also be by subject matter (the way it was painted or photographed). By having one or two frame styles it keeps the focus on your booth.
3. Hang a Large Impact Piece or Two in the Center of Your Back Wall
It can help bring people into your booth and support the sales of your smaller pieces. When people are walking by your booth you have about 5-6 seconds to grab their attention. You want to slow the crowd down by seeing the larger, eye-catching piece towards the back of your booth. If you are doing items on easel or table, try to have a main focal point that will draw them in.
4. Jewelers, Potters & Those with Small Pieces
Consider photo blow ups of work on the back wall and the front lower sections of your cases. If the public can easily “see” your work from a distance, they are more apt to come into your booth for a closer look. Plan your layout so that is welcomes people in and there is room to move around.
5. 3D Artists
Consider multiple display levels, and use pedestals to show your work. A more sophisticated layout is on multiple levels. Consider a vase or a sculpture in this instance.
6. Signage is Important
Consider signage that reflects your art, not just a generic name sign. Velcro backed individual letters on fabric panels are a great to display your name as well. For example, if your palate is a “deep green” find a signage that matches your work. You can even take that same look and translate that on business cards. Should not be generic, but specific to you.
7. You can include a Ground Cover
Solid color carpet remnants or throw rugs bought at a home supply store are inexpensive. Duct tape down all sides at the festival for safety. People often forget the ground when setting up the rest. Since this show will be on pavement, its not as important as on dirt or grass (especially on rainy days) but it still adds to your booth.
8. Remember to Weigh Down Your Tent
Connect the weights to the upper cross bars of your tent so that your hard work does not blow away. Wind is a force to be reckoned with, and it really doesn’t take a lot of wind to ruin your tent/booth. We recommend 20lbs or more on each leg. The rented tents will have weights but you can certainly add more if the day looks windy. You don’t want to lose all your artwork because of poor planning.
9. Be sure to bring seating!
The ideal seating is a high directors chair. Choose a director’s chair in a color that works with your booth. Webbed beach chairs are not ideal. Hi-chairs put artist on face level, not belt buckle level of some customers. The low beach or patio chairs do not look intentional in the booth, the booth being the on-site gallery of an artist.
10. Have Business cards
Sometimes the patrons at these shows don’t come prepared to buy, but might want to in the future. They need to be able to get your information for future contact, and business cards are the easiest way to accomplish that. Brochures or pamphlets can also be used.
11. Hit multiple price points
It is always a good idea to bring items at different price points. Since this is a local fair, having some lower cost items is a good idea.
12. Be at your booth
No one can sell YOUR art like you can! This means being at your booth. Obviously there are times you need to be away and we know that you would like to see what else is going on, but limit your time away. Booth sitters will be available. Information will be in your Artist/Vendor Packet. Also this means get there and be set up by 10 and no take downs till 5.
13. Be prepared for Weather
There is a chance of rain, make sure you are prepared. We go on no matter the weather unless it is severe and we have to temporarily shut down.
4. Put away all boxes and packing material
Boxes and packing material need to be out of sight. Drape your tables and put them under there if you don’t want to leave them in your car.